Changing culture, not easy but the prize is huge!

Want to Change culture? Then change habits.

I get asked a lot, “how can I change the culture in my organisation?” This is probably because I’m obsessed by change in the workplace (see previous posts) and I studied cultural theory along with other things as part of my MA. In a nutshell I believe If you want to change the culture of an organisation you have to change its habits. That is the habitual behaviour of it’s individual people. I always reply that’s not an easy task.

It’s widely written that organisational culture is all about values, behaviours and actions of its staff. Often expressed as the unique social and psychological environment of the organisation’s members. History, technology, strategy, types of employees, management styles, national culture, vision, values, norms and systems all play a part in the creation of culture. Along with symbols, language, assumptions, beliefs that become habits! Phew!

Ravasi and Schulz (2006) described organisation culture as; “a set of shared assumptions that guide what happens in an organisation by defining appropriate behaviour for various situations”. Wow, that’s deep. What’s more staff teach these assumptions and behaviours to new members as a way of perceiving, thinking and feeling. The sum of this is an employee identity that affects how they identify with the organisation. In other words corporate culture.

That’s really profound, and it is reinforced daily so it’s hard to change, a bit like turning the Titanic. I’ve got an old copy of Charles B Handy’s seminal work Understanding Organisations. The first section chapter 7, deals with defining organisational culture in great detail and is still a fabulous read.

So how might we begin to change it?

First read this brilliant blog by Steve Chapman

I thought I might try and list some questions we could ask staff to simplify the process. And I’ve begun to list the areas that change makers need to address with a specific organisation in mind.

Question is where are we now? And where do we want to be? What are the values in that department at present and how do we want them to change? Why do we want to change? Break that down, what are the shared departmental assumptions? What are they based on? What do people do every day? How can we begin to change it? Where do we want to end? What do we want to start?
Although this article by Steve Chapman  focuses on creativity, I believe it contains the essence of how to change culture. Ask difficult questions and prepare for things to break!

Set the scene, take 1

I’m imagining as I think of a specific department in a particular organisation.

I walk into the dept currently in my head. It has an air of formality. Presenteeism matters, what you’re producing doesn’t. It isn’t inviting or interesting to visitors it’s actually intimidating in its blandness. It’s full of perceived stuffy people dressed in the same uniform with their heads down. The hot desks, cleared every evening have zero personality. It doesn’t cross fertilise ideas with anyone outside and the people clearly don’t get out much. This is by design and is reinforced each day by shared habits and behaviours. and a possible shared vision of the rest of the organisation. Possibly world, Gosh, is there a shared ‘world view’ also prevalent here? I’m scared, I’ll run now before my formal meeting, I’m only there for a ten second slot, the rest will be irrelevant to me. Will anyone miss me, last time they were all comatose before my bit. They scoffed at my ideas.

If I sit for a while what behaviour do is see? Men in suits and ties, I was struck in Hamburg recently by the office uniform of middle aged German men, blue shirts beige slacks. What do I see here? Shirts, collars ties, pointy shoes. The women are less formal but not informal and indeed some follow the format. I observe People arrive early, they stay late. They sit in the same locations. the hot desk, open plan vibe encourages no personality of space. It’s quiet, diaries are full of formal back to back meetings with formal agendas. The language is formal and reflects the professional education of the staff members. There is a clear hierarchy. People come and go from meetings. They don’t share information.

Environment & silos of experts

There are so many things here where do I begin? Let’s start with the environment in that office and progress down to the individuals. The organisation shapes the environment of this department. This means it’s open plan and there are no collaborative spaces, you’re not even allowed to stick blue tack on the wall leave alone anything else.

Silo thanks to Pexels.com

People tend to sit within a set group. They can actually sit anywhere they choose but they group naturally. This is ok, and research extols the virtues of silos of experts. They share stuff, have great conversations and can be productive.The open plan hot desk scenario here leads to lack of personalisation. There is evidence that closed work spaces can be more productive. And personal adornment of those areas increases productivity. Essentially as the articles suggest, workspace needs to be flexible. Lets redesign it together to make it more user friendly, suitable for the work to be done and useful for other more collaborative work too.

Bump in and get out more

Collaboration

The other problem with the silo arrangement is that people don’t bump into other silos of experts even those who work in related but different fields. Many books describe the positive effects of bumping into each other. Walter Isaacson’s ‘Innovators’ is a fab book for understanding this. Steve Jobs designed the new HQ of Pixar so that people would bump into each other in the atrium. He designed the environment to make it happen. Knowing that great things would occur and they did.

Co working spaces take this further. (co work hubs in Devon) At the extremes the better ones actively encourage cross fertilisation of ideas. See Impact hubs and their success stories for examples of this. Essentially people should spend 70% of their time outside of their silo. Time to cross that bridge.

Question; how can we redesign the space for quiet silo working with like minded experts. But make this personal space just a safe haven?Question; how can we encourage staff get out seventy percent of their time to a co work space or other professional environment?

In a nutshell go gather pollen from the flowers and bring it back to the hive.

Buckminster Fuller

Whilst we’re at it, take those empty walls, ask who inspires the folks at work there and fill em with pictures. Apparently Ranulph Fiennes was inspired by pictures of explorers on the wall of his family home. Don’t let the images go stale, circulate the images to keep them fresh and put a short description underneath. The department in my head brings pictures of James Lovelock, Heath Robinson, Jony Ive, Mahatma Gandhi, Buckminster Fuller, Petra Kelly and many others to mind. But ask your people and let them bring variety. In a big organisation they could swop occasionally with other departments. On that subject some of their time could be spent in the other department silos. Go forth to shared spaces and communicate. get out more!

Environment done! Getting out more done! What about some personality

So we’ve shaken up the work place and the amount of time spent in it a bit. But we need to bring out the personalities a bit more too. What are we going to do with what we learn from the big outside? Will we discuss it at the end of our rigid formal meeting whilst everyone scoffs? Or will we clear a space in our diaries each day for some informal bumping of ideas?

According to research, 52 minutes is desired as the maximum productive time, but only if we have 17 minutes in between doing something completely off the wall. So let’s use that time for an upload together. Make it a bring and share, bring ideas, learn, read, show videos and put them all to the sword in a public forum. Discuss pros and cons, make it fun. Do this every day. Have expressive space, big whiteboards, pin up spaces etc. People talk about learning and development as though it’s something separate from your work. It should be part of your DNA to learn and take on new ideas and break down old assumptions and do it collectively.

Language and identity

thanks to Pexels.com

This upload forum described above also serves a different special purpose. It begins to attack the assumptions of agreement. It starts to change the dept language. It starts to erode ingrained values and beliefs. It starts to give people personal identities as they emerge from their silos. It can begin to shape how people self-identify. There are swathes of academic writing about identity and I bow to the research of e.g. David Campbell and Ziauddin Sardar. I cannot begin to open this Pandora’s box, but I will say that changing language to suggest activities rather than cultural themes is a good start. Say out loud; I’m an innovator, engineer, creative, environmentalist, maker, writer, photographer. These are positives. Move away from job titles, they’re a bit irrelevant and yesterday. Move away from descriptions like, team leader or manager these are equally unhelpful. Self identity around what you want to do might be nice place to start, e.g. Environmental champion, creative engineer etc. This should become default language, the way you introduce yourself in a speed dating session. A bit like your elevator pitch for yourself. Oh and watch this video it deals with shedding old identities better than I can.

As the language advances and the upload conversations will become more detailed, notions of who do I identify with can come in. Not in a negative way like I’m a facist and all my friends are white supremacists, hell No! More like I’m really into making things, I’m influenced by Michael Reynolds and Geoff ‘Earthship’ Starlington, I like the work of Jony Ive, I follow the philosophy of Buckminster Fuller and Hundertwasser, I listen to Curtis Mayfield and Megadeath. Suddenly each participant in upload develops a personality. Someone recently suggested a bring your personality to work day. Maybe that’s a possible start? Who influences you at work and why? Who influences or inspires you in life and why? What are their values and qualities you admire, have you worked this out? Do you carry this knowledge with you? Do you share it? Go share it now!

So the environment has changed, people are out more and the personalities they bring back begin to emerge now what?

How do we cultivate these changes further?

So identities are not fixed, remind people they can change their nationality, religion, beliefs, gender, sexuality, name, status, geography (urban/rural). All of these cross cutting themes can vary throughout your life! Oh yes they can and do! But try to see people without those labels, it’s really hard and takes practice but it’s worth it. Some organisations manage this, it’s worth taking a long look at them. Ask me for details.

Let’s develop some ideas about culture change a bit more. How are we going to move further together?

Well people can choose their identity and express it and they can choose their actions. They don’t have to conform to organisational assumptions. Move them further, ask them who they identify with? Characters from film or fiction, role models? heroes? Why ask them this? Because I suspect they are a great guide to where people get their ideas and possibly to where they think they’re going, or would like to go. Who influences you? Who do you aspire to be?

How do you want to be seen now, and how do you want to be remembered?

Now we have opened Pandora’s box, we are beginning to change things. People are attempting to express themselves within the new environment and new ideas are forming as a result of the getting out more.

How do we filter those ideas into the work that needs to be done?

Ask questions of each other and ourselves. Why am doing this work? Who else needs to know about it? (Not just the usual suspects our professional partners). Who is working on this stuff as well as me? Originality is very rare, someone is doing your project somewhere else, even fire was discovered in different parts of the world simultaneously. So go find out who you might be able to collaborate, share with, increase value of, learn from. Where shall I go to find out who’s doing this? Can I test it with someone completely different than me? What do I know? Why do I think I know it? What do I want to know? Who’s opinion do I currently value and why? Is that correct?

I’ll say it here and now; it is sharing information that is powerful not keeping it to yourself!

thanks to Pexels.com

Once we work together, we need to create a vision. At present we are here. Where do we want to be? What will it look like? How will we behave? Describe ourselves and the organisation? What will people see, hear, feel when they come to see us? Once you’ve built, collected, asked, advanced, changed the environment you work in. And the way you work, got out more, questioned yourself and others. The culture will begin to change and it will show.

Ponder this scary thought, you’ve changed the culture, collectively and individually. When you finally put your ideas up there, what does it feel like? Ask any artist, writer, film maker, songwriter. Very scary but really exciting. It will be challenging or beautiful but not passive!

So what about habits?

Question: What about habits what have they got to do with it? Habits become what we wear, where we work, how we describe things, what we eat, what we read, the cafe we drink our tea at, the tea we drink (coffee in my case can’t stand tea, was an avid Earl Grey drinker then I stopped and drank coffee instead) our work patterns, how we describe ourselves, how we relate to others. The things that shape the assumptions that lead to the culture of an organisation come down to habits.

Individual habits and they can change. They are the elements of a culture and they are a choice.

Some people say that they are part of our personalities. But if you vary habits and break patterns it can lead to unexpected benefits and adventures and enhanced wellbeing. Imagine the thrill of watching a different soap opera. Get into new characters in a book. Or read different news, possibly with widely varied or opposite views to the ones you habitually follow. Scary but enticing territory. I watched horror films for a while found them challenging and jarring. I went back to my safe zone of crime, but I never quite viewed it in the same way again. I really began to understand why I liked it so much more than horror.

Back to work and culture

Do you wear a suit every day? Or wear one occasionally? If you never do maybe you should. How about you never wear the same twice in two days. Perhaps people will enjoy a guess and wonder what you might wear next. Then go sit in a different place, pick a silo elsewhere. Ask them questions about or related to your work and theirs. People are flattered by questions. Organise a non-traditional meeting, read up on how to do it. Or ask me for help. Yes you can do all of these things in the same day, after all isn’t variety the spice of life?

Change your language, describe your role and yourself differently when asked. Invent a new persona at work, be who you really are. Present your work as you. Ask for critique in a constructive way, or combative if you dare! You’ll never be the same again. Programme your work in a pattern, 50 mins head down, 20 doing something radical. Go work elsewhere, invite others in! Mix your meetings up. Bring in outsiders (shock horror) Let the washing machine engineers meet the fashion designers and together they can design a new car. Read this brilliant article on collaborative culture by Rosie Manning Oh and just read more, its like learning and development only more enjoyable. here’s a great guide to how and why.

Set the scene, take 2

In my mind I walk into the dept, it’s a hive of activity, individuals work here. I know that because no two look alike. They’re in groups or silos huddled together hard at work. Another group are around a display board. They discuss an idea, it’s a challenge to get a word in. When I do I’m accepted, they listen to and record my contribution. The silos break out into a hive of activity. The meeting i attend is brisk, it has objectives and outcomes. People only come in when they’re needed. Not all of the orchestra plays at once! I take actions with deadlines so do others. There’s an acknowledgment we will complete them on time.

A walking meeting passes by deep in conversation. I notice staff have adorned the walls with interesting images. I ponder them whilst I drink my coffee. I go to a different dept and ask what their images are all about. For the next fifty minutes I write my next project overview. I take it out to the display board, colleagues and visitors gather to discuss it, not a suit or tie in sight. The odd pointy shoe here and there and some decent beards but I ignore that and view them as people. I record all of their views and ideas verbatim, they help gel and confirm some of mine. Some are radically different. I make a note to test them against my assumptions.

Borrowed Earthship diagram

I’m off now to work in the DeskLodge Bristol now (or any other co work space you’d like to imagine). I know it’s full of creatives today for a conference. I’m Going to stay for the evening discussions. I will show them my project, I’m scared but excited. Work will never be the same again. I get up excited to cycle in. I’ve got a picture of an Earthship in my bag I’m thinking about building. I want to know what people think, how they would improve it. Tomorrow I’ll work at the science park, see what they think of my latest project. Will it stand up to their scrutiny or will I need to rethink. it feels exciting when I put myself out there. I’m hoping for something innovative. if nothing else it’ll be a challenge, it may be beautiful.

If you want to change your organisation, change the culture. If you want to change the culture change the habits. If you want to make it more diverse, stop trying and change the above two.

NB. I’ve tagged some books and articles I’ve enjoyed, there’s a wealth of research done on this topic too great to mention here. This is simply a blog of my thoughts not an academic paper. Go read more it’s fun! If you want help doing things different ask me.

This blog is also on Medium: https://medium.com/@JoeKBaker/changing-culture-not-easy-but-the-prize-is-huge-dd3ed1f65a4d#.ydcreodzm 

Where are the future creatives? And what are we doing about it?

Only 1% of people on the internet are creators!

Creative tools past

Its an odd paradox that in an age where we have the most powerful creative tools in our hands most of us use them to do passive tasks. At best we might take a selfie, add a filter and post it in the ether. That is the endless stream of social media. yes we might well look back nostalgically at our efforts. But I suggest there are less and less people able and willing to make a living out of creating. Why is this?

First of all I guess the notion of jobs like photographer, artist, poet, writer, musician. Considered the creative roles appear diluted by digital technology and means of distribution. When I was a teenager if you wanted to take a photograph (my obsession back then), you had to and first save up for a decent camera. Mine was a Zenit E, followed by Canon AE and many more. Also the accessories as you gradually learned the trade of using different lenses for different reasons and flash in the dark etc. If you were a fanatic like me, you but a darkroom with a Durst enlarger. Struggled to create a space of total blackout where you could develop and enlarge your masterpieces. I was told that good print could last a 100 years or more. I wonder what digital archives will be around in 100 years?

Ingrained in that crazy slow learning curve was a desire to capture images that endured and pleased others. And master the techniques of presenting them. To exhibit was to bare your soul. The great and good came from far and wide to see, and if you were lucky purchase your efforts. You would number them to make them even more desirable. Oddly I've noticed a resurgence of people using film recently that might one day return to this situation. But I doubt it.

Like music and writing, the art of photography died with the digital camera. Music struggles on but the means of distribution have rendered earning a living as a musician almost impossible. Art is the last bastion. Struggling in its own way to stand out in the crowded space where social sharing and advertising increasingly co-exist. One in 11 jobs or 8.8 per cent of all UK jobs now falls within the creative economy, and one in six of all UK graduate jobs are also creative economy positions. This is seen as good, but as work opportunities decline and the traditional notion of work disappears with the coming AI revolution. The percentage is going to have to be a lot bigger! 

http://www.thecreativeindustries.co.uk/media/286867/cic_jobs_update2015.pdf 

Part of developing and autonomous, think on your feet, adaptable workforce is going to be all about stimulating and encouraging creative skills beyond the odd selfie. 

My self with Prisma - 5 mins of effort!

But how? 

At the moment our education system and every other facet of society pushes people towards the traditional view of 9-5 treadmill jobs. The new breed of hamsters, apart from a small minority, seem happy to follow. Disruption is happening in many aspects of society, bitcoin, crowdfunding, crowdsourcing, AI, autonomous vehicles. But not in traditional education. According to many commentators it kills creativity. This is something we need to tackle quickly. Or we will hive our future creatives to mindless silos nose to the grind wheel.

The solution is opening things up, yes even schools and colleges. Oh the risks I hear you scream. But as long as we keep closed systems, closed institutions and closed thinking, we will not stimulate the 'autonomy economy' of future creatives. 

My vision is that the best things happen when strange worlds meet. Co working hubs around the world are demonstrating this almost daily. what we need is to do this earlier, faster and cheaper to enable worlds to collide more often. Creative hubs, freely available to all are the answer. When I was a kid the library was my education, but they are no where  near cool enough anymore. We need spaces that are the epitome of wow. Designed to attract and throw together the cleverest minds of all ages and social strata. No government will support this as this kind of autonomy terrifies them. It is for our generation, those who know how to make stuff, to provide them for the future. 

Some light is starting to appear, we have hubs coming out of our ears in Exeter and conferences too. The problem is they are disparate and not in the centre. There is no one centrally placed Loci, I propose a quiet takeover and I have a target place! Watch this space...