Is sport news? Follow the money

IIt's a strange irony that a sport with several national champions, an olympic champion and a world champion doesn't make the UK news, when a sport with no champions at all is all over the place!

of course I'm referring to the women's Tour of Britain bike race and the er...premiership football. im a great fan of cycling and I know that it has risen massively in the ranks of spectator sports over the past few years. There was indeed histeria whaen the Tour de France started here in England, followed by similar hysteria over our Olympic efforts. sadly it seems to go unnoticed by our UK media when these poor underpaid waifs who have trained themselves down to a wafer in order to compete hit the road. Under paid and under recognised, in fact it took a silver surfer in a mobility scooter [LINK] kamikazeing across in front of the race to get it in the news at all. Staggeringly my attention was drawn to our Britain is Great PR campaign [LINK] orecently, said to bring in £500 million to the good old GB. Did I miss something the most recent advert they could think of in sporting terms was tired old Bertie (David) Beckham the has been footballer. Meanwhile our symbol of Olympic greatness Lizzie Armitstead

was grimacing her way through the torrents of rain to try and steal the Tour from the eventually triumphant Dutch world champ, Marianne Vos. What more modern, athletic and technological combination could you possible think of than a cyclist and her bikes. Wake up GB, if you want to be seen as in the forefront of greatness get your champions on the news and promote them across the globe.